Retention Pricing Experiment Design
Design a small portfolio of pricing and retention experiments, instrumented from day one.
Brief
Pricing experiments fail more often from bad instrumentation than from bad pricing. We design three to five experiments aimed at involuntary churn and downgrade behaviour, define the success metrics, and write the analysis plan in advance. Implementation is yours; the rigour is ours.
Inclusions
- Three to five experiment briefs with hypothesis and design
- Pre-registered analysis plan
- Sample size and duration estimates
- Guardrail metrics to protect revenue
- Post-experiment review template
What you will hold at the end
- A small, defensible experiment portfolio
- Pre-registered analyses that finance can trust
- Clear stop conditions for each test
Common questions
From earlier engagements
"Pre-registration felt heavy at first and necessary by the end. Our last experiment finally produced a number we could trust."
★★★★☆
"Useful framing for our team."